Lazada 11.11 Campaign
Super Show Voucher Rain Animation Visuals
Superpixel Pte. Ltd. was commissioned by Lazada to create a signature animation backdrop for its 11.11 Sales Campaign – their BIGGEST ONE-DAY SALE online shopping festival for 2019.
The idea was to create a distinct animated campaign that appears on the display screen throughout the launch event. When played, the video served as the signal for the audience to open the Lazada app and avail their online shopping vouchers.
The offline show was observed simultaneously in 6 Southeast Asian countries making the 11.11 Super Show extra special and very memorable.