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In 2022, SuperPixel took on an exciting project for SJ 2.0 to produce an immersive dome installation animation for a restaurant in Bali.
SJ 2.0 is Bali’s upcoming interactive and immersive restaurant that strives to create memorable experiences for their customers. SuperPixel is honoured to be a part of that, as we produced an immersive animation for their dome animation in over a multi-month project. This project presented a unique opportunity and an exciting challenge for our team, as we ventured into unchartered territory with a dome format, creating an entirely new immersive experience.
The animation concept was a fusion of Balinese and Korean cultures, paying homage to the restaurant’s Korean cuisine offerings while embracing the rich heritage of Bali. Additionally, we delved into an outer space concept focusing on sustainability and environmental conservation to raise awareness about the importance of preserving our natural surroundings, not only in Indonesia but globally. This animation featured a majestic whale navigating through various scenes, bridging the realms of space, mountains and the deep sea – invoking a sense of wonder and adding an extra layer of intrigue to make the experience truly captivating.
This project was a transformative and challenging journey for us, pushing our creative boundaries to craft something entirely new and out of the box. This experience has been both a fulfilling and unforgettable one for the team at SuperPixel.
Barong & Goblin
SuperPixel had the incredible privilege of collaborating with Tommy, an esteemed agency, and Netflix to introduce The Witcher 3's formidable Leshen to the world using state-of-the-art 3D Anamorphic Display technology. The project aimed to promote the premiere of The Witcher 3 teaser film, and it was showcased at Chase Plaza in Jakarta, CuBig Mall in Kuala Lumpur, and Pavilion in Kuala Lumpur.
The animation itself showcases the fearsome Leshen from the Witcher series, seemingly breaking free from the confines of the screen. This immersive experience elevates The Witcher's world to an unprecedented level of realism and engagement, a testament to the incredible possibilities of cutting-edge technology.
At the close of 2023, SuperPixel embarked on an enchanting holiday-themed collaboration with CIMB Singapore. Nestled in the heart of Raffles Place, the CIMB branch became a festive spectacle, radiating Christmas cheer and joy. Our team crafted a magical 3D anamorphic display featuring the one and only Santa Claus on his sleigh, extending warm "Merry Christmas" wishes to passers-by. Inspired by theatrical scenography and graphic design, the visuals exude the charm of a wooden toy art set, creating a cosy atmosphere akin to exquisite handmade art. This marked CIMB's first venture into 3D anamorphic display advertising, and we're thrilled to have brought this magical experience to life for CIMB.
In an exciting collaboration with the teams at Xcuality and AUX Media Group, we had the privilege to participate in an immersive Extended Reality (XR) production project as part of Singapore’s Virtual Production Challenge hosted by Infocomm Media Development Authority (IMDA) and the Singapore Games Association (SGGA).
In this production, we harness the power of Unreal Engine to tell the tale of a young girl facing a pivotal decision between two contrasting worlds: a desolate wasteland and a flourishing society living harmoniously with nature. The video's purpose is to encourage viewers to adopt sustainable practices and reevaluate our way of life. As the lines blur between virtual and reality, it becomes paramount to acknowledge our ecological footprint.
Throughout the shoot, SuperPixel played a pivotal role by offering expert guidance in art direction, animation, storytelling, and all aspects related to motion design. Additionally, our team provided valuable support in 3D modeling, compositing, editing, and visual effects, ensuring a seamless and visually captivating experience.
In Superpixel's 2022 Christmas Campaign, our in-house team delved into the realm of Augmented Reality (AR) to usher in the festive season and extend warm holiday wishes to our clients with a unique and captivating twist.
We designed an interactive Christmas greeting card that springs to life when scanned with a mobile phone, treating recipients to a charming Christmas greeting animation. Additionally, we provided a link to a longer version of the animation on our YouTube channel to allow our audience the chance to explore and enjoy more animated content from us.
The response we received from this was heartwarming – with our clients expressing their joy and appreciation for our interactive Christmas greeting card, making it a memorable holiday season celebration for our team at SuperPixel.